international cricket tournament powering one of the year's biggest cricket tournaments.
The ICC Champions Trophy 2025 brought five matches to Dubai International Cricket Stadium across February and March 2025, drawing fans from more than ten countries. tixity powered ticketing end to end, from on-sale to the gate, as demand for the India fixtures and the knockouts pushed the platform to its peak.
extreme, spiky demand for a global event
A marquee international tournament concentrates demand into a handful of on-sale moments. The India matches and the knockout fixtures drew enormous, simultaneous interest, far more than the available seats, and every on-sale had to stay fast, fair, and online under intense pressure.
a platform built to absorb the surge
tixity ran the full ticketing operation behind a virtual waiting room that protected the site through every on-sale, alongside high-throughput checkout, tiered inventory from general admission to premium hospitality, and gate scanning for entry, re-entry, and verification. Fans across the world bought through online self-service.
near-capacity knockouts, handled cleanly
The tournament sold around 100K tickets, with knockout matches drawing near-capacity crowds and the Final reaching a 90.4% attendance rate. The Final alone sent close to 600,000 sessions through the waiting room for the roughly 25,000 seats at the Dubai International Cricket Stadium, while the gates processed more than 100,000 scans across the run, all without the platform buckling under the load.
