Dubai's home of live entertainment scalable ticketing for a world-class venue.
Coca-Cola Arena is the region's first fully air-conditioned, multipurpose indoor arena, purpose-built to deliver world-class experiences in any season. With a capacity of up to 17,000, it seamlessly transforms to host global music tours, elite sporting events, large-scale exhibitions, and high-profile corporate conferences year-round. Designed with state-of-the-art infrastructure, the arena features advanced acoustics for concert-quality sound and a retractable seating system that enables rapid configuration changes, providing a range of ticketing options.
operating at scale with no margin for error
With over 17,000 seats and a calendar of global events, Coca-Cola Arena needed a ticketing system that could handle extreme demand, complex seating configurations, and high audience expectations. Peak on-sales drove intense traffic spikes, while varied event formats required flexibility and precision across pricing, inventory, and operations.
built for performance and control
tixity delivered the speed, reliability, and flexibility required to operate at scale. High-performance infrastructure ensured stability during peak demand. Advanced seating and inventory tools supported complex layouts in real time. Dynamic pricing and access controls enabled smarter demand management, while a seamless purchase journey improved the overall fan experience.
seamless delivery at every scale
High-demand on-sales ran smoothly, even at peak traffic. Fans experienced a faster, more intuitive purchase flow, while teams gained greater control over operations and pricing. The result was stronger conversions, increased efficiency, and a ticketing experience aligned with the arena's world-class standard.
40%
faster checkout
3x
audience insights depth
99.8%
scan success rate
